Non-Profit Marketing Services
Strategic marketing services for purpose-driven organisations
Expertise that integrates with your team, builds capability, and drives sustainable growth.
Specialised services for non-profit growth
Every organisation has unique needs. All services are tailored to your specific context, with flexible engagement options to suit your requirements and resources.
Product Strategy
Develop strategic product portfolios that drive engagement and revenue. From evaluating existing programs to creating new ones, build products that further your mission.
Marketing Strategy
Create clear marketing approaches that deliver results. Refine existing plans or expand to new markets with strategies that connect with your audiences.
Team Capability
Empower your staff with skills to drive sustainable growth. Through training and mentoring, build marketing expertise that lasts.
Leadership Alignment
Ensure executives and boards understand and support your marketing vision through effective communication and strategic presentations.
Our Approach
A different kind of partnership.
I integrate seamlessly with your team, bringing expertise that feels like an extension of your organisation rather than an external consultant.
When our work together concludes, the strategies we've developed don't just sit on a shelf — they become naturally embedded in your organisation's approach and capabilities.
“Consulting For Good has transformed our ability to execute product development. Nat brought us knowledge, expertise and capability that we didn't have internally. She has come alongside our internal teams, building trust with individuals so that the work has been able to move quickly and decisively. We feel like she is an extension of our team, rather than something external.”
Rosie Kendall
CEO, CAP Australia
Product Strategy Services
Develop a strategic approach to your product portfolio that maximises impact, engagement, and revenue. This service aligns your offerings with your mission and audience needs.
What’s Included:
Portfolio Assessment: Product audits, audience analysis, and performance evaluation
Strategic Development: Product architecture, positioning, and value proposition creation
Innovation Planning: New concept development, testing frameworks, and roadmaps
Performance Framework: Metrics, KPIs, and pricing models
Engagement options:
Focused Review (4-8 weeks): Quick-turn assessment and recommendations
Strategic Development (3-6 months): Comprehensive strategy and implementation plan
Ongoing Support (6+ months): Extended partnership for execution and refinement
Ideal for:
Organisations looking to refine or expand their product offerings, better engage their target audiences, and create sustainable revenue streams for the future.
Ready to rethink your product mix? See how your portfolio could work harder.
“Consulting For Good partnered with us to deliver a product and servicing portfolio in a timeframe that we could not have achieved otherwise. Nat also brought strong product experience and expertise, which increased the quality of the final output.”
Rose Daniels
Project Manager, Compassion Australia
Marketing Strategy Services
Develop a clear, results-driven marketing approach that aligns with your organisation's goals. Navigate market challenges, identify opportunities, and create sustainable strategies to engage your audiences.
What’s Included:
Strategic Planning: Marketing plan development or refinement
Market Intelligence: Audience research, market analysis, and peer audits
Growth Planning: Market expansion strategies and opportunity assessment
Performance Framework: Measurement models and success metrics
Engagement options:
Strategy Review (4-8 weeks): Assessment and recommendations
Plan Development (3-6 months): Comprehensive strategy creation
Ongoing Support (6+ months): Implementation guidance and refinement
Ideal for:
Organisations looking to better understand their market landscape, build or refine their marketing strategy, or expand into entirely new markets.
Need a clearer path to results? Develop a marketing plan that works for you.
“Nat brought clarity to our marketing plan and as a result, a focus to our operations. She was responsive, articulate, and met tight timeframes.”
Craig Petty
National Church Lead, Compassion Australia
Team Capability Services
Empower your marketing team with the skills and knowledge needed to drive growth. This service focuses on training, mentoring, and support designed to fill short-term gaps while building lasting capabilities.
What’s Included:
Skills Development: Team training and marketing capability building
Leadership Support: Mentoring and strategic guidance for marketing leads and teams
Transition Support: Interim marketing leadership or fractional CMO services
Engagement options:
Targeted Training (4-8 weeks): Focused skill development
Capability Program (3-6 months): Comprehensive team development
Ongoing Support (6+ months): Sustained mentoring
Ideal for:
Organisations looking to upskill marketing teams, build internal expertise, and develop a high-performing marketing function.
Want to grow your team without growing headcount? Build the skills your staff need to thrive.
“Nat has nurtured and coached our own staff as part of this process – upskilling them and inviting them into every aspect of the work. We have got far more benefit from the partnership than I hoped for, and much faster than I believed to be possible.”
Hew Nunn
Senior Leader, Church Partnerships, CAP Australia
Leadership Alignment Services
Ensure key stakeholders—from executive teams to Board members—understand and support your marketing strategy. This service bridges the gap between marketing teams and leadership, creating alignment for successful implementation.
What’s Included:
Strategic Communication: Executive summaries and board presentations
Engagement Planning: Stakeholder mapping and communication strategies
Alignment Facilitation: Stakeholder engagement workshops
Engagement options:
Focused Support (4-8 weeks): Strategic documents and presentations
Ongoing Guidance (3-6 months): Regular leadership engagement support
Sustained Partnership (6+ months): Comprehensive alignment program
Ideal for:
Organisations seeking to align leadership, engage stakeholders, and ensure marketing strategies are clearly communicated and understood at all levels.
Struggling to get leadership buy-in? Make your strategy resonate at the top.
“Natalie is a star, delightful to engage with, able to see and paint the big picture and also able to command the detail, all in a calm unflappable and highly efficient way.”
Mark Sheard
Former CEO, World Vision UK
How we can work together
Choose the engagement model that best fits your organisation's needs
Engagement Type |
Best For |
Key Benefit |
|---|---|---|
Retainer |
Ongoing strategic support |
Consistent access without renegotiating terms |
Project-Based |
Defined scope with clear timeline |
Fixed fee with clear deliverables |
Hourly/Daily Rate |
Short-term or evolving needs |
Pay only for the time you need |
Hybrid |
Complex needs with varying intensity |
Customised combination for optimal value |
All engagements begin with a thorough understanding of your context to ensure the right approach for your specific situation.
Let’s start the conversation
Not sure which service or model is right for you? Let's discuss your specific challenges and goals. Every partnership begins with understanding your unique context — there's no one-size-fits-all approach to developing effective marketing strategies for purpose-driven organisations.
Common Questions
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Consulting For Good is designed specifically for the non-profit sector, recognising its unique need to balance financial sustainability, donor expectations, and mission impact. I integrate seamlessly into teams rather than imposing external solutions, focusing on strengthening organisations from within. Rather than creating dependency, I empower your team — building internal capability and ensuring that when I step away, your organisation is stronger and better equipped for long-term success.
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In the non-profit sector, resources are limited, the market is constantly changing, and supporter expectations are evolving. Without a clear marketing and product strategy, even the most impactful organisations can struggle to attract donors and create sustainable revenue streams. Investing in strategic expertise ensures your efforts are data-informed and amplify your mission, generating revenue streams you can rely on both now and into the future.
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I work alongside your internal teams to enhance, not replace, their expertise. I embed myself into your team's workflow — listening, mentoring, and co-creating solutions that align with your organisation's goals. My focus is on building internal capability, ensuring your team is more skilled, confident, and equipped to sustain long-term success when our engagement ends.
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For-purpose organisations need to grow financially without losing sight of their mission, and I specialise in strategies that achieve both. By aligning marketing, product development, and fundraising innovation with your mission, I help organisations diversify revenue streams, engage supporters more effectively, and drive sustainable growth—while staying true to their core purpose.
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That's exactly where I can help. Many purpose-driven organisations operate with small teams and tight budgets. I specialise in working with lean teams, providing the right amount of strategic guidance, support, and capability-building needed to maximise impact with available resources. Together we can tailor the scope and approach of our engagement to meet your specific needs.
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Both. I offer strategic guidance and hands-on implementation support, depending on your organisation's needs. While I develop tailored marketing and product strategies, I also provide practical execution support and can partner alongside your internal teams to help implement strategies over time.
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Success isn't just about delivering a product, strategy or plan — it's about creating lasting impact for your organisation. Depending on the engagement, success might look like a new product launched in your market, a mission-aligned marketing plan ready to execute, or a marketing team upskilled in their capabilities. When I step away, I want your organisation to be stronger, more confident, and better equipped to achieve your mission.