Strategic marketing for non-profit organisations

Marketing that matters

Helping the good guys grow.
From the inside out.

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25+

20+

Years experience

Global markets

A white colonnaded table with three wooden chairs surrounding and a laptop and small vase of flowers sitting on top, a blurry image of a woman with a green top and blue jeans walks behind the table

Desktop with open laptop, mug of tea, and a hand writing with a gold pen on a notepad. Out of focus flowers in the foreground.

Ever wished a trusted marketing expert could just appear when you needed them?

That's why I created Consulting For Good — to support your team when they need it most. My partnership approach is my secret sauce; my goal is to empower your team by giving them the tools to succeed.

My sweet spot is helping non-profits develop marketing strategies and capabilities that actually drive growth. I come alongside your team so that the expertise sticks around long after I'm gone. It's like I was never there (except for the results!).

We feel like she is an extension of our team, rather than something external. Nat has been able to deliver clarity out of complexity, and added value that will continue to impact our mission long after our work together has ended.

Rosie Kendall
CEO, CAP Australia

How we can work together

Strategic marketing for purpose-driven growth

Product Strategy

Develop effective offers that drive engagement and sustainable revenue growth for your mission.
Marketing Strategy

Create clear marketing approaches that connect with your audience and deliver measurable results.
Team Capability

Build internal marketing expertise that stays when I go—ensuring lasting impact beyond our partnership.
Leadership Alignment

Bridge the gap with key stakeholders to create organisation-wide support for your marketing strategy.

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“Natalie is an absolute rockstar and she gets a 5-star recommendation from me (which I rarely give). She consistently produces the highest quality work, can manage extremely complex projects and is incredible at managing relationships. I’ve delegated some of our most high-profile projects to her and she always delivers.”

Jason Graves
VP Fundraising, Marketing & Innovation
World Vision International

Nat Brinton standing relaxed against a wall holding coffee mug and smiling

About Natalie Brinton

Hey there! I’m Nat, the founder of Consulting For Good.

When you witness firsthand the power that building strong marketing strategies and capabilities can have in the non-profit space, improvement and innovation can become a bit addictive (in the best way possible).

After 20+ years leading marketing teams and strategic projects for World Vision International, Compassion International, and Compassion Australia across 25+ global markets, I now help purpose-driven organisations build marketing capabilities that last.

More about my approach

Partnerships for Purpose

Anna Hutchins, Executive Director, Supporter Experience, Open Doors

Efficient, experienced, competent and fun
Nat is a delight to work with. Efficient, experienced, competent and fun. She delivers above and beyond what you ask for and adds value at each step. She is proactive, innovative, creative and transparent. She is able to think strategically, with vision and depth, while keeping a handle on the detail and specifics. I’d recommend Nat to anyone needing strategic, project management, marketing and not-for-profit support.
Raj Sirimanne, Head of Projects, Research & Analytics, Compassion Australia

The outcomes delivered were right on point
Consulting For Good brought knowledge and expertise around products and new markets. Nat worked with us collaboratively and helped us structure our thinking. It was an absolute pleasure partnering with Nat and the outcomes delivered were right on point.
Phill Pickering, Senior Leader – Mission Development, CAP Australia

A safe pair of hands that has brought hope and optimism to our whole team
Our partnership has been invaluable — a safe pair of hands that has brought hope and optimism to our whole team. Nat has made a genuine effort to deeply understand our organisation, and as a result we’ve been aligned throughout. Her ability to conduct thorough research, set clear goals, create momentum, and achieve milestones on time and within budget has been remarkable.
Rose Daniels, Project Manager, Compassion Australia

Strong product experience and expertise
Consulting For Good partnered with us to deliver a product and servicing portfolio in a timeframe that we could not have achieved otherwise. Nat also brought strong product experience and expertise, which increased the quality of the final output. Her leadership and ability to drive the work was a huge asset to our team.
Claire Ince, Digital Marketing Manager, CAP Australia

Our partnership has brought significant and lasting change to CAP
Nat really knows her stuff but is also really down to earth which is a winning combo. I love working alongside her on projects because I feel inspired by all of the possibilities she dreams up for the organisation, but her infectious joy and passion for what she does also makes me feel really at ease during what could otherwise be a stressful experience. Our partnership has brought significant and lasting change to CAP. Both in the quality of our products, and in the way we work together as a team.
Amy Millar, Communications Manager, CAP Australia

The value Nat has brought to CAP has been truly incredible
The value Nat has brought to CAP has been truly incredible. She has an ability to understand complex things quickly and offer insight and direction to help CAP grow and develop for the future. It’s a gift and a joy to be able to work with her.
Marcus Frost, Chief Marketing & Communications Officer, World Vision

24 hour assignments through to multi-year plans, Natalie delivers
Natalie has the triple: Strategic - understands the fundraising landscape and where marketing innovation can enable greatest growth; Relational - all groups want Natalie on the team as she encourages, leads, listens, and maintains forward momentum; Action - she gets stuff done. 24 hour assignments through to multi-year plans; Natalie delivers.
Hew Nunn, Senior Leader – Church Partnerships, CAP Australia

Nat made what had felt previously very complex, simple and manageable
She has a comprehensive understanding of the product management space and led us through a very clear, step-by-step process. We have got far more benefit from the partnership that I hoped for, and much faster than I believed to be possible.
Mark Sheard, Former CEO, World Vision UK

Able to see and paint the big picture and also able to command the detail
Natalie is a star, delightful to engage with, able to see and paint the big picture and also able to command the detail, all in a calm unflappable and highly efficient way.
Sally Evans, Senior Leader – People and Culture, CAP Australia

A privilege to partner with her
Nat has brought knowledge and experience in product development, marketing and project management which has added immense value to our organisation. She has nurtured and coached our own staff as part of this process – upskilling them and inviting them into every aspect of the work. Nat is collaborative, communicates well, and is easy to work with. It’s a privilege to partner with her.
Craig Petty, National Church Lead, Compassion Australia

Responsive, articulate, and met tight timeframes
Nat brought clarity to our marketing plan and as a result, a focus to our operations. She was responsive, articulate, and met tight timeframes.